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Product Information Management

Smarter product organisation

What is a PIM?

PIM stands for Product Information Management. It is a solution that offers your business a single place to accumulate, manage, store and improve all the data related to the marketing, selling and after sales support of your products. 

With a PIM solution, you can create engaging product catalogues, product brochures and other product collateral that can be distributed to your sales and eCommerce channels with the press of a button. 


How does a PIM work?

Why use a PIM?

Ensure

Ensure one source of truth with consistent and accurate product information

Improve

Improve your operational efficiency when generating product, marketing and support content

Deliver

Deliver engaging and powerful product based customer experiences

Do I need a PIM?

If managing your products is hindering your business and you want to work smarter, consolidate product information, improve customer experience, reduce returns, efficiently market and sell across multiple channels, move to omni-channel or enter new markets, investment in a PIM solution from Ascend 7 will transform your business.  

How can a PIM help my team?

Marketing & Sales Teams

It’s critical that marketers and sales teams understand that omni-channel marketing is reliant on a consistent brand image. A PIM enables marketers to manage and sell products at every company touchpoint. 

Retailers & Brand Managers

Overseeing product information and syncing it across multiple platforms is vital to success in omni-channel retail. With a PIM, retailers are able to automate product updates and strengthen relationships with suppliers. 


Data Governance Teams

To maintain quality and uniform compliance requirements, a PIM is essential for data governance teams. A PIM enables data governance teams to control access to attributes as per organisation specifications.

Importers, Distributors & Wholesalers

Dealing with an enormous of SKUs can prove challenging. Importers, Distributors & Wholesalers appreciate that there is no alternative to a reliable customer experience than using a PIM, which reduces the time-to-market of products and increases revenue. 

Still not convinced? Is your business facing any of these challenges?

More channels cause more problems - As your business grows and you sell your products across more channels like Facebook and eBay, are you finding it increasingly challenging to keep up with data inconsistencies on each platform? 

Conversion rates are lower than expected - Disorganised product data can negatively impact your customers' shopping experience and ultimately result in abandoned carts. If your business is encountering more abandoned carts than anticipated, it's time for a PIM. 

Data management is causing headaches - Do you constantly ask yourself, "How do I know what product information has been updated?". A PIM solution can resolve this confusion by creating one source of truth. All team members can access and relay product information that you are rest assured know is accurate and up to date. 

You’re processing too many product returns - Are you processing too many product returns because customers were confused by its description? Implementing a PIM system gives you greater control over product data quality, making it easier to publish comprehensive descriptions and sourcing information that is always correct. 

Read how Ascend 7 have already transformed businesses with our PIM solution

Want to know more?

Get in touch via the contact form below or call us on 1300 211 127  if you want to know how the team at Ascend 7 can transform your business with our PIM solution. 

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