What is a PIM?
PIM stands for Product Information Management. It is a solution that offers your business a single place to accumulate, manage, store and improve all the data related to the marketing, selling and after sales support of your products.
With a PIM solution, you can create engaging product catalogues, product brochures and other product collateral that can be distributed to your sales and eCommerce channels with the press of a button.
How does a PIM work?
Why use a PIM?
Marketing & Sales Teams
It’s critical that marketers and sales teams understand that omni-channel marketing is reliant on a consistent brand image. A PIM enables marketers to manage and sell products at every company touchpoint.
Retailers & Brand Managers
Overseeing product information and syncing it across multiple platforms is vital to success in omni-channel retail. With a PIM, retailers are able to automate product updates and strengthen relationships with suppliers.
Data Governance Teams
To maintain quality and uniform compliance requirements, a PIM is essential for data governance teams. A PIM enables data governance teams to control access to attributes as per organisation specifications.
Importers, Distributors & Wholesalers
Dealing with an enormous of SKUs can prove challenging. Importers, Distributors & Wholesalers appreciate that there is no alternative to a reliable customer experience than using a PIM, which reduces the time-to-market of products and increases revenue.