http://www.ascend7.com.au/blog/ The latest Blog feeds from www.ascend7.com.au en-us Sat, 18 Apr 2026 18:20:31 +1000 Rocketspark http://www.ascend7.com.au/blog/post/10649/great-results-from-long-term-seo-monitoring/ Ascend 7 has been working with Dynamic Engineering  Australia (DEA) for a number of years, and since 2018 has been performing search engine optimisation (SEO) services on their main website, and a products catalogue sub-site, which was introduced later. The results have been very impressive.Before the SEO work started, DEA was seeing under 50 users on its main website, and less than 20 organic searches per month. Now, 6 years later, DEA see over 800 user sessions per month and 440 organic s... Thu, 28 Nov 2024 15:12:30 +1100 http://www.ascend7.com.au/blog/#post10649 http://www.ascend7.com.au/blog/post/10598/how-to-handle-consistently-bad-data/ You don't have to put up with consistently bad data. Our friends at the Product Data Experts have written an interesting blog about how you can start improving your data quality by first fixing the processes you have around data management, and then introducing integrated and/or new technology to ensure your data is well kept and useful.Read more here. ... Thu, 31 Oct 2024 13:53:43 +1100 http://www.ascend7.com.au/blog/#post10598 http://www.ascend7.com.au/blog/post/10586/business-processes-mapping-cross-functional-flow-charts-work-best/ More and more organisations are recognising the importance of mapping their business processes - good reasons to do business process mapping range from capturing your current process (the AS IS processes) to documenting improvement opportunities (the TO BE processes). Business process charts can also help with compliance, risk, and training.There's a few ways to describe or represent a business process. You might be familiar with a workflow diagram, a flowchart, or a swimlane diagram. We think a... Wed, 23 Oct 2024 14:07:27 +1100 http://www.ascend7.com.au/blog/#post10586 http://www.ascend7.com.au/blog/post/10585/how-to-reinvigorate-your-business/ If you're thinking of selling your business, or you just need a "spring-clean", here's some tips on what you can do to reinvigorate your operations.Just like how you spruce up your house before putting in on the market, if you're thinking of selling your business in the next few years, there a number of improvements you can make now to smooth your operations and increase the potential value.Enhance your digital marketing efforts with a:Website refreshWebsite auditSEO updateContent reviewSocial m... Mon, 21 Oct 2024 13:28:11 +1100 http://www.ascend7.com.au/blog/#post10585 http://www.ascend7.com.au/blog/post/10499/microsoft-copilot-what-is-it-and-why-would-you-use-it/ Microsoft’s Copilot generative AI is popping up in Windows, Edge, Office apps, and Bing. But just what exactly is it? Here’s everything you need to know (but keep in mind, Copilot is still under development, and is constantly changing/updating).Copilot is a conversational chatbot interface that lets you search for specific information, generate text such as emails and summaries, and create images based on text prompts you write.It is primarily meant to support Microsoft 365 users with automa... Tue, 03 Sep 2024 13:44:25 +1000 http://www.ascend7.com.au/blog/#post10499 http://www.ascend7.com.au/blog/post/10438/seven-ai-mini-goals-for-small-business/ Here's a streamlined list with seven realistic AI goals for a small business to achieve in the next quarter:... Fri, 05 Jul 2024 10:27:42 +1000 http://www.ascend7.com.au/blog/#post10438 http://www.ascend7.com.au/blog/post/10320/ai-online-shopping-and-the-importance-of-good-product-data/ AI is changing just about everything, including online shopping. It's enhancing personalization, convenience, efficiency, and security, and ultimately providing a more seamless and enjoyable shopping experience for consumers, and a more efficient, secure and profitable outcome for sellers. There's now visual searches, chatbots, in-store-like experiences using virtual assistants, augmented reality with virtual try-ons, the ability to do voice commerce, dynamic pricing, stronger fraud detection an... Mon, 10 Jun 2024 00:00:00 +1000 http://www.ascend7.com.au/blog/#post10320 http://www.ascend7.com.au/blog/post/10317/have-you-thought-about-your-datas-privacy-and-security-before-using-chatgpt/ If you’re using ChatGPT to write up reports, translations, research, social posts, client emails, and even internal emails, be careful what information you put into the query before you press SEND. If you put proprietary information into ChatGPT (or other AI tools), there’s a risk that that data then becomes available to the general public, meaning you could be at risk of losing your IP.53% of respondents to the recent Cisco 2024 Data Privacy Benchmark Study* said they have used internal pro... Mon, 18 Mar 2024 15:13:43 +1100 http://www.ascend7.com.au/blog/#post10317 http://www.ascend7.com.au/blog/post/10316/why-you-should-turn-on-microsofts-multi-factor-authentication-if-asked/ If you’re a Microsoft customer (you have a Microsoft account), you may have been asked recently to turn on multi-factor authentication (MFA) when you’re using certain applications. If you’re wondering why this is happening, it’s because Microsoft has now added the extra layer of security to their accounts to prevent easy access to hackers. There have been many recent incidents where hackers are able to gain access to an inadequately-protected account, and then get further access into an ... Fri, 15 Mar 2024 13:36:28 +1100 http://www.ascend7.com.au/blog/#post10316 http://www.ascend7.com.au/blog/post/10308/showcase-sustainability-with-effective-product-descriptions/ Did you know… 51% of customers would shop again from a retailer with sustainable or ethical practices?(Source: Power Retail 26/2/24)Consumers are definitely shifting their spending towards companies with environmental, social, and governance initiatives (ESG); products that can claim they are or have:Animal welfare eg cage-free, not tested on animalsEnvironmental sustainability eg eco-friendly, compostableOrganic positioning eg organically farmed, organic certificationPlant-based eg veganSocia... Mon, 11 Mar 2024 13:42:02 +1100 http://www.ascend7.com.au/blog/#post10308