ENGINEERING A MODERN REBRAND
Website Design | Branding | SEO
Celebrating 20 Years
With 20 years providing expertise in ventilation, Dynamic Engineering Australia celebrated with a modern rebrand. Being an established company, our aim was to deliver a new consistent style to the brand while maintaining a sense of recognisability to their existing clientele.
Retaining a monochromatic blue palette, higher contrast colours and a more modern typeface helped breathe new life into the company logo. Known locally as DEA, it was important to the company to have a variation on the logo.
The brand package consisted of light and dark versions of each logo, a favicon, social media profile images, a mailout template and style guide.
Fresh Brand, Fresh Website
Brand consistency is key to building reputability and trust. Building off the new brand, the website was restyled using the Rocketspark platform. The new colours and typeface suite allowed for better defined hierarchy between headings and a much stronger impact.
Reflecting the air flow of ventilation that was designed into the logo, the layout of the website was divided by more rounded shapes. Balancing this organic design element with well-structured content, allowed for a professional presentation of the company without feeling too corporate.
The website was optimised for mobile viewing and search engines (SEO).
“Cameron at Ascend 7 was very clever and came up with some great designs for us. The new logo is contemporary and highlights our core business elements of ‘ventilation’ and ‘dynamic’. It’s shape, variety of colours and font selection has given us so much more flexibility, which will hopefully serve us very well for another 20 years. We love our new look.”
Greg Albert
Director, Dynamic Engineering Australia
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