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Thinking About a PIM?

What is a PIM?

PIM stands for Product Information Management. It is a solution that offers your business a single place to accumulate, manage, store and improve all the data related to the marketing, selling and after sales support of your products. 

With a PIM solution, you can create engaging product catalogues, product brochures and other product collateral that can be distributed to your sales and eCommerce channels with the press of a button. 

Read how Ascend 7 has already transformed businesses with our PIM solution

Product information management PIM diagram

Why use a PIM?


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Ensure one source of truth with consistent and accurate product information


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Improve your operational efficiency when generating product, marketing and support content


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Deliver engaging and powerful product based customer experiences

Do I need a PIM?

If managing your products is hindering your business and you want to work smarter, consolidate product information, improve customer experience, reduce returns, efficiently market and sell across multiple channels, move to omni-channel or enter new markets, investment in a PIM solution from Ascend 7 will transform your business.  

How can a PIM help my team?

Marketing & Sales Teams

It’s critical that marketers and sales teams understand that omni-channel marketing is reliant on a consistent brand image. A PIM enables marketers to manage and sell products at every company touchpoint. 

Retailers & Brand Managers

Overseeing product information and syncing it across multiple platforms is vital to success in omni-channel retail. With a PIM, retailers are able to automate product updates and strengthen relationships with suppliers. 

Data Governance Teams

To maintain quality and uniform compliance requirements, a PIM is essential for data governance teams to control access to attributes as per organisation specifications.

Importers, Distributors & Wholesalers

Dealing with an enormous amount of SKUs can prove challenging. Importers, distributors and wholesalers appreciate that there is no alternative to a reliable customer experience than using a PIM, which reduces the time-to-market of products and increases revenue. 

Still not convinced? Is your business facing any of these challenges?

More channels cause more problems - As your business grows and you sell your products across more channels like Facebook, Instagram and eBay, are you finding it increasingly challenging to keep up with data inconsistencies on each platform? 

Conversion rates are lower than expected - Disorganised product data can negatively impact your customers' shopping experience and ultimately result in abandoned carts. If your business is encountering more abandoned carts than anticipated, it's time for a PIM. 

Data management is causing headaches - Do you constantly ask yourself, "How do I know what product information has been updated?". A PIM solution can resolve this confusion by creating one source of truth. All team members can access and relay product information that you know is accurate and up-to-date. 

You’re processing too many product returns - Are you processing too many product returns because customers were confused by its description? Implementing a PIM system gives you greater control over product data quality, making it easier to publish comprehensive descriptions and sourcing information that is always correct. 

Get in touch today about your PIM solution!

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Product Information Management (PIM)

Product Information Management SME e commerce Infographic

 A Product Information System (PIM) will help you better manage ALL the data associated with your products and catalogues

If your sales and marketing efforts are hampered by difficult access to quality images, videos, product information, technical data, brochures and PDFs, then a PIM system could be your answer. A PIM is a cloud-based storage system that contains all the product data relating to your product catalogue(s) including: 

  • descriptions
  • catalogues
  • brochures and PDFs
  • tags
  • technical details
  • languages
  • images, videos, 
  • retail standards
  • prices

Having this information centralised and easily accessible means updating is a breeze, outputs are coordinated, and systems are integrated which allows for more time to be spent on selling and branding.

Ascend7 has partnered with Sales Layer to provide an effective, configurable PIM solution to solve your product and catalogue challenges.