Online marketing, or search engine marketing, is focused on getting visitors to your site so you can sell to them or get them to interact with your business in some way. And most people find your website via search engines.
You can undertake search engine marketing in two ways:
1. Improve the visibility of your website in search engines so that your site appears on the first page of natural search results (organic searching) – you can do this with search engine optimisation and quality content (e.g. blogs).
2. Pay for online advertising, so your site is advertised when web users search for your type of product or service – you can do this with Google Adwords and LinkedIn campaigns
Ascend 7 can take the mystery out of search engine marketing. You don’t always have to spend more money to get good search engine results – there are digital communication techniques based around quality content, social media links, and email campaigns.