Enware, based in Sydney, is a manufacturer and supplier of specialist plumbing and safety equipment to a wide variety of commercial industries. They have design, engineering and wholesaling capabilities, and over 5,000 SKUs (products).
Enware's product data was spread across multiple systems and formats, with no definitive version of the truth. To access reliable information about each product, the Enware team relied heavily on internal subject matter experts (SME). The SMEs were leaned on frequently to answer a lot of questions, often causing delays in responding to customers and preventing the SMEs from undertaking their assigned work.
One of Enware’s biggest problems was not knowing how poor the quality of their data was. There was a lack of transparency beforehand, data was across multiple sources, and critical information was often missing, nor captured in a central location when provided by an SME. The missing information made it difficult to effectively market and sell products, or service customers pre- and post-sale.
Enware recognised the need for a systematic approach to the management of product data with the ability to wholistically view the data and address what needed rectifying.