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Our Team

The Ascend 7 team

We are more than just a digital agency - we are very good at working with businesses to get the most from their investment in technology.

Rox Dawson


Rox has been helping organisations streamline processes and utilise online technologies for more than 20 years.  He has a formal background in Information Technology with a BSc from UWA and is a Senior Member of the Australian Computer Society (ACS), the professional association for Australia's ICT sector.

Through a broad range of roles in organisations big and small, and long term experience consulting both in Australia and overseas, Rox understands ensuring that organisations need solutions that effectively utilise people, process and technology to achieve organisation strategic goals.

Michelle Gooch

Business Development Manager

For more than 30 years Michelle has been applying her leadership & management, business consultation, coaching and facilitation skills to help executives, business owners, individuals and organisations realise their potential. She has worked nationally and internationally for and with organisations to significantly grow their business revenues, profits, people and customer value. With significant experience in the development and implementation of business growth strategies and business franchising operations, Michelle works with SME business owners to achieve their ideal business in terms of income, freedom and scale. 

Michelle is looking forward to promoting the Ascend 7 Product Information Management (PIM) solution to our clients.

Carolyn Combes

Marketing Manager

Carolyn is our words-person who specialises in creating quality content, researching topics, developing marketing campaigns, and looking into web analytics and search engine optimisation reports. She particularly enjoys proofreading and editing existing content. 

Carolyn has been a marketing communications specialist for nearly 30 years and has worked with Rox Dawson in a number of businesses for nearly half of that! 

Rachel Osborne

Sales and Marketing Coordinator

Rachel is our Sales and Marketing Coordinator with formal qualifications in Commerce, Marketing, Public Relations, Digital and Social Media Marketing. These qualifications and industry experience gives her a valuable balance of technical, creative, and business management skills. 

Hayden Wade

Digital Analyst and Project Manager

Hayden is currently studying a Master of Business Information and Logistics Management at UWA. He is also really looking forward to engaging with existing clients and prospective clients to gain a better idea of how Ascend 7 can solve their problems.

Louise Waddell

Junior Digital Designer

Louise is a Junior Digital Designer at Ascend 7 where she provides support in the digital transformation and digital design areas. While completing a Diploma of Graphic Design at South Regional TAFE, Louise worked as a Freelance Graphic Designer which allowed her to work with a variety of clients in different industries.

Cameron Keohane

Junior Digital Designer

After having recently completed his Bachelor of Graphic Design and Visual Communications, Cameron joins Ascend 7 as a junior digital designer. He has a wide range of expertise, from typesetting and layout to illustration and animation, and is passionate about creating impactful designs that serve purpose and connect with audiences.