As a silver partner to RocketSpark, we are thrilled to announce that Google is offering free Google Shopping listings with a RocketSpark ecommerce website! We highly recommend migrating over to the RocketSpark platform – not only are their website designs modern and user friendly, but now you can drive more sales to your store with Google Shopping.
Benefits of Google shopping
1. The visual aspect of the Google Shopping listings with a photo of the product, title and price is appealing to customers.
2. Google Shopping is becoming a more popular way for people to find the products they desire. Larger retail companies including ASOS, David Jones and Target are also adopting Google Shopping as a means to drive more sales.
With RocketSpark’s direct feed to Google Merchant Centre and free listings, Google Shopping is more accessible to smaller stores. Whether you choose to run paid or free listings on Google Shopping, you can enable your products to be more discoverable online by linking your existing store (RocketSpark platform) to Google’s free listing spaces.
It is important to keep in mind that paid listings will be displayed at the top of the page and unpaid (organic) listings will be displayed below within the Google Shopping tab.
How to get Google Shopping with RocketSpark’s Google Merchant Feed
Managing your Google Shopping campaigns with RocketSpark is simple. There are two keys parts of Google Shopping campaigns:
1. Google’s Ads service is used to set up and manage your Google Shopping campaigns.
2. Google Merchant Centre is the service that takes the information about the products in your RocketSpark online store and shares your product details with Google Shopping in Google Ads.
RocketSpark’s Google Merchant feed enables you to create a direct connection between your RocketSpark online shop and your Google Merchant Centre so your listings can appear on Google Shopping.
Once your Google Merchant Centre is set up to receive your product information from your Rocketspark website, Google will fetch your online shop’s data automatically. Google lets you schedule these fetches to occur daily, weekly or monthly. The RocketSpark Google Merchant feed provides all of the essential information to Google such as product title, a link to your products, an image and stock availability and more. The automatic feed from RocketSpark means that your Google Shopping campaign can stay up to date with the latest products in your shop and also ensures you are not wasting your advertising (paid or free) on products that are out of stock.
Google don’t appear to have a clear list of all the markets where the free Google listings are available, but if you’re in New Zealand, Australia, The UK, Asia and the US you may be eligible to take advantage of free Google Shopping listings. Follow our step-by-step instructions on how to set up Google Shopping listings for your Rocketspark ecommerce website here.
When setting up your product feed (in Google Merchant Centre) for Google Shopping, there are two options for your listings:
Shopping Ads (the paid version) or,
Surfaces across Google (the free version, if available in your country).
Retailers can show their products in unpaid listings on the Google Shopping tab by opting their products into Surfaces across Google. This allows shoppers to see more products from more stores.
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