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"What is a PIM for Ecommerce? Definition and Best Software Picks" by Shopify

Shopify's Michael Keenan has written a great explanatory article on what a PIM (product information management system) is, and how it can benefit your business. Most companies have a lot of inaccurate data. Most of the time it's messed up, complex, all over the place, inconsistent. He defines a PIM, looks at the important features, and reviews some of the top PIM software - including Sales Layer (Ascend7's preferred PIM partner).  Most [companies] have products all over the place... in...

May 19, 2022

The Completion of Lefroy Explorations Site!

We are excited to announce that our recently migrated Lefroy exploration site has now gone live on the platform SiteGide!  - https://www.lefroyex.com The previous site was a templated WordPress site with all of the associated issues related to conflicting plugins, non standard editing interfaces and broken elements. The new site has been crafted by Ascend 7 in SiteGlide, a modern data driven digital platform with an integrated Content Management System, Customer Relation Managemen...

April 22, 2022

A "managed service" bundle is the way to let us help you over the year

A managed service bundle is great way to spread the cost of either building your website/new system, or supporting the marketing and updating of your site over 12 months. Ascend7 can tailor a managed service bundle to suit your business needs - it can include any, and more, of these elements (costs spread across 12 months): domain - setupdomain - renewalwebsite - buildwebsite - annual hostsocial media - setupsocial media - Hootsuite managementdigital marketing email campaigns...

March 3, 2022

Would you like your web domain to be just .au?

New .au direct domain names will be available soon. auDA, the administrator of Australia's .au top level domain, has announced that .au direct domain names will be available from 24 March 2022. So, for example, in our case, we would pre-register ascend7.au. They are taking pre-registrations for .au direct domain names NOW. Successful pre-registrations will be applied by us on your behalf for registration on the 24th of March. So if you'd like [yourdomainname].au let us know asap,...

March 3, 2022

World events are getting scary; prepare for the worst, hope for the best!

What is currently happening in Europe is frightening and disturbing. Just because Australia is so far away, do not think that we are sitting pretty out of the action. Australia has been quite vocal about what is happening and I would expect some repercussions such as DDoS (Denial of Service), hacking and ransomware attacks in the coming days and weeks. You can read more here: https://ia.acs.org.au/content/ia/article/2022/australia-faces-cyber-invasion-by-russia.html?ref=newsletter Ascend 7 ...

March 3, 2022

Farewell Chaya and Utari, welcome Hayden

We were very sad to learn that Chaya Ahern, who has been with Ascend 7 since late 2020, has decided to move to a fantastic new opportunity within Ernst and Young but we wish her very well in her new exciting job! Over the Christmas break we also farewelled Utari Mijayanti who has moved onto another role, too.   And now we welcome Hayden Wade to the team as a Business Analyst and Project Manager....

March 3, 2022

Is it time to give your product data a good going over?

Product data cleansing – why (and when) you need to do it.Product data and attributes include the selling words and names that describe your products to your sales team and (more importantly) your customers.  If you have products listed in your Point Of Sale (POS) system, on your website, on a reseller's website, in your accounting system (eg MYOB, Xero, ERP), in a price list (spreadsheet, CRM), in brochures, on an ecommerce channel like Facebook market, Amazon, Google shopping, or in a P...

December 30, 2021

“Is your business falling behind the times?” Time for a digital transformation.

What is digital transformation? Digital transformation is integrating technology into all business areas to change the way you operate and deliver more significant results in any size organisation. It involves changing the processes and the culture of the business, encouraging change, experimentation and challenging the status quo in your industry. Digital transformation can involve a variety of levels of complexity and integration depending on your business needs. It also embraces a problem st...

December 17, 2021

Benefits of good CRM setup

CRM stands for Customer Relationship Management which is a system to store all customer contact data. A CRM system provides enormous benefits for small to medium businesses as it gathers customers interactions across all channels in one place. It improves the relationship with existing clients, and helps find new prospective clients and win back former clients. Having access to all information in one database enables organisations to avoid “silo-ing” information, while achieving customer-cen...

November 16, 2021

FASSTA website goes live

The Ascend 7 team has been working with Tony Brockhurst and his team at FASSTA (formerly Accounts Flow) over the last 12 months to develop and implement the FASSTA Digital Marketing plan. FASSTA is a leading solutions provider for accounting and software services in the hospitality, liquor and food industries. FASSTA has a range of new innovative products designed specifically for these industries and called upon Ascend 7 to help get these to market - the first of which is FASSTA PAY, a B2B paym...

October 12, 2021

Rachel joins our team

My name is Rachel Osborne. I have recently started at Ascend 7 as the Marketing and Sales Coordinator. I completed my under-graduate degree in Commerce majoring in Marketing and Public Relations at the University of Notre Dame. I am currently completing my post-graduate studies at the University of Curtin in Digital and Social Media Marketing. I am thrilled to be working with the Ascend 7 team, and I am looking forward to working with our clients and helping them to progress towards their goals...

October 6, 2021

How businesses can benefit from a PIM

Our PIM partner, Sales Layer, has asked other experts about what makes a good PIM system. Here’s a summary of the responses to some frequently asked questions, given by Jordan Jewell, IDC Digital Commerce Research Manager. Measurements of success that the PIM is benefitting your business In the past, a PIM has been the domain of the IT department. And yes, while you may need the IT department to help you set up your PIM, it is now, most definitely, a sales and marketing tool. The new metrics ...

August 31, 2021

Farewell old friend

After more than 10 years, it is time to say goodbye to Business Catalyst (BC) or as we tried to market it for a while, A7CMS....

August 10, 2021

New Look Paint & Paper

New Look Paint and Paper is one of our last clients to switch over from Business Catalyst to RocketSpark - welcome to your new platform! We love the fab new looks for both the website, and in the residential and commercial photo galleries. See their site at: https://www.newlookpaintandpap... ...

August 6, 2021

Care Pathways WA Digital Marketing Goes Live

Congratulations to our new clients at Care Pathways WA with the launch of their new website. Care Pathways WA guides families to transition loved ones through the aged care system. They evaluate their client's unique aged care needs and provide services to help ease the burden, minimise aged care fees and maximise social security benefits. We have assisted Lighthouse Guide Pty Ltd, trading as Care Pathways WA, in all areas of their digital systems from domain registration and mana...

June 20, 2021

Complete Guide to Instagram Advertising

Shopify recently posted a great article on how to advertise on Instagram, with simple and easy to follow instructions.Read the full article here - https://www.shopify.com/blog/i......

June 20, 2021

We shop differently now - can your business keep up?

Power Retail has published an article recently about what ecommerce tactics are becoming obsolete - https://powerretail.com.au/getting-started/5-out-of-date-e-commerce-tactics-you-should-stop-using-in-2021/?mc_cid=8e07eefbf4. They make an interesting point about businesses which are not offering a holistic shopping experience, given the changes to way we shop now in times of pandemic lockdowns and working from home. Omni-channel retail (browsing and buying from any device, anywhere) is here...

June 9, 2021

Collaborating challenges when working from home

Do you have a small staff or your team is working remotely, and need to collaborate regularly? Microsoft TEAMS, OneDrive and Sharepoint can streamline your business TEAMS Microsoft TEAMS is a chat-based, collaborative platform that is used for document sharing and online meetings. TEAMS comes with a paid Microsoft Office 365 commercial subscription, but you can also sign-up for free via the Microsoft website or download TEAMS from the iOS App Store or Google Play Store for Android. TEAMS lets yo...

May 31, 2021

Automating regular tasks can help streamline your business

Do you find every week that there’s something you forgot to do, or wished you had been reminded about, or that you find really tedious? Microsoft Power Automate can streamline your business Power Automate (formerly known as Microsoft Flow) is a cloud-based service to enable users to create and automate those processes and actions that are repetitive, and which normally take time and effort to complete. Power Automate is available as part of Microsoft Office 365 and easily integrates with Micro...

May 31, 2021

Streamlining your social media activity with Hootsuite

You know you need to do more social media but you don’t have the time or inclination to post onto all the platforms! Hootsuite can help streamline your business Hootsuite is a subscription-based social media management system, for any sized business. Perhaps the biggest benefit of Hootsuite is that you can manage all your social media channels - including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, Google My Business, and reviews – from one tool. Hootsuite allows you to: Sche...

May 31, 2021

Streamlining your leads and customer contact management with Agile CRM

Do you need to keep better records of your interactions with potential/actual customers? Agile CRM can streamline your business Agile CRM is a subscription-based customer relationship management (CRM) software designed specifically for small to medium business enterprises to hold all the data about your potential and actual customers. It features sales tracking, contact management, marketing automation, web analytics, 2-way emails, and task management. Contact management and sales tracking:- Rec...

May 31, 2021

Simple technology that can streamline your business

Ever thought to yourself “there’s gotta be a better way to do this”? The answer is, there probably is. And you may be surprised to learn it’s often not that difficult to solve many common workplace process problems with technology that is easily implemented or could already be sitting right under your nose as part of your Microsoft Office 365 apps. So if you’re finding yourself saying “I wish I had a…”, then it may be time to talk to Ascend7 about how we can find a technolog...

May 28, 2021

Business Catalyst Shutdown

Adobe's Business Catalyst system was a great platform for meeting small and medium business online  needs, but Adobe has discontinued the platform and slowly wound down support.  Ascend 7 has been working hard over the last 12 months in particular to migrate our old Business Catalyst clients to alternate systems like RocketSpark, SiteGlide and Shopify. The Business Catalyst platform is ending service on September 26th, 2021. Adobe is now at 3 years past the service closure an...

March 30, 2021

E-Commerce Conversion Optimisation: Actionable Practices to Increase Conversion on Your Website

When looking at how customers interact with your e-commerce website, it’s important to have a reliable way of measuring this. The most prominent metric is the e-commerce conversion rate.  A conversion rate relates to the percentage of visitors who come to your website and complete a desired goal -- whether that’s making a purchase, signing up or calling your business., out of all visitors to your site.  When internet users leave your e-commerce site without interacting with its con...

March 23, 2021

Beware of Suggestive Selling!

It has come to our attention that a number of our clients have been receiving emails from <name>@dnsaustralia.org email addresses.  If you receive this email or similar to this, note that it is not a scam but it is very sneaky suggestive selling.  The difference between a scam and suggestive selling is that a scam means you will not receive the product/service you have paid for. Suggestive selling, however is a sales technique where an employee asks a customer if they w...

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