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Benefits of good CRM setup

CRM stands for Customer Relationship Management which is a system to store all customer contact data. A CRM system provides enormous benefits for small to medium businesses as it gathers customers interactions across all channels in one place. It improves the relationship with existing clients, and helps find new prospective clients and win back former clients. Having access to all information in one database enables organisations to avoid “silo-ing” information, while achieving customer-cen...

November 16, 2021

Utari joins our team

Hi, my name is Utari Mijayanti. I have recently started working at Ascend 7 as a Marketing Coordinator. I am very thrilled to work with the Ascend 7 team. I have learnt so much about our clients' needs and how we at Ascend 7 can support them in solving their problems and achieving their goals. My primary role includes supporting the development and execution of marketing plans, creating and managing digital marketing campaigns and collateral, and supporting the marketing administration. My backg...

October 25, 2021

FASSTA website goes live

The Ascend 7 team has been working with Tony Brockhurst and his team at FASSTA (formerly Accounts Flow) over the last 12 months to develop and implement the FASSTA Digital Marketing plan. FASSTA is a leading solutions provider for accounting and software services in the hospitality, liquor and food industries. FASSTA has a range of new innovative products designed specifically for these industries and called upon Ascend 7 to help get these to market - the first of which is FASSTA PAY, a B2B paym...

October 12, 2021

Rachel joins our team

My name is Rachel Osborne. I have recently started at Ascend 7 as the Marketing and Sales Coordinator. I completed my under-graduate degree in Commerce majoring in Marketing and Public Relations at the University of Notre Dame. I am currently completing my post-graduate studies at the University of Curtin in Digital and Social Media Marketing. I am thrilled to be working with the Ascend 7 team, and I am looking forward to working with our clients and helping them to progress towards their goals...

October 6, 2021

How businesses can benefit from a PIM

Our PIM partner, Sales Layer, has asked other experts about what makes a good PIM system. Here’s a summary of the responses to some frequently asked questions, given by Jordan Jewell, IDC Digital Commerce Research Manager. Measurements of success that the PIM is benefitting your business In the past, a PIM has been the domain of the IT department. And yes, while you may need the IT department to help you set up your PIM, it is now, most definitely, a sales and marketing tool. The new metrics ...

August 31, 2021

Farewell old friend

After more than 10 years, it is time to say goodbye to Business Catalyst (BC) or as we tried to market it for a while, A7CMS....

August 10, 2021

New Look Paint & Paper

New Look Paint and Paper is one of our last clients to switch over from Business Catalyst to RocketSpark - welcome to your new platform! We love the fab new looks for both the website, and in the residential and commercial photo galleries. See their site at: https://www.newlookpaintandpap... ...

August 6, 2021

Care Pathways WA Digital Marketing Goes Live

Congratulations to our new clients at Care Pathways WA with the launch of their new website. Care Pathways WA guides families to transition loved ones through the aged care system. They evaluate their client's unique aged care needs and provide services to help ease the burden, minimise aged care fees and maximise social security benefits. We have assisted Lighthouse Guide Pty Ltd, trading as Care Pathways WA, in all areas of their digital systems from domain registration and mana...

June 20, 2021

Complete Guide to Instagram Advertising

Shopify recently posted a great article on how to advertise on Instagram, with simple and easy to follow instructions.Read the full article here -

June 20, 2021

We shop differently now - can your business keep up?

Power Retail has published an article recently about what ecommerce tactics are becoming obsolete - They make an interesting point about businesses which are not offering a holistic shopping experience, given the changes to way we shop now in times of pandemic lockdowns and working from home. Omni-channel retail (browsing and buying from any device, anywhere) is here...

June 9, 2021

Collaborating challenges when working from home

Do you have a small staff or your team is working remotely, and need to collaborate regularly? Microsoft TEAMS, OneDrive and Sharepoint can streamline your business TEAMS Microsoft TEAMS is a chat-based, collaborative platform that is used for document sharing and online meetings. TEAMS comes with a paid Microsoft Office 365 commercial subscription, but you can also sign-up for free via the Microsoft website or download TEAMS from the iOS App Store or Google Play Store for Android. TEAMS lets yo...

May 31, 2021

Automating regular tasks can help streamline your business

Do you find every week that there’s something you forgot to do, or wished you had been reminded about, or that you find really tedious? Microsoft Power Automate can streamline your business Power Automate (formerly known as Microsoft Flow) is a cloud-based service to enable users to create and automate those processes and actions that are repetitive, and which normally take time and effort to complete. Power Automate is available as part of Microsoft Office 365 and easily integrates with Micro...

May 31, 2021

Streamlining your social media activity with Hootsuite

You know you need to do more social media but you don’t have the time or inclination to post onto all the platforms! Hootsuite can help streamline your business Hootsuite is a subscription-based social media management system, for any sized business. Perhaps the biggest benefit of Hootsuite is that you can manage all your social media channels - including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, Google My Business, and reviews – from one tool. Hootsuite allows you to: Sche...

May 31, 2021

Streamlining your leads and customer contact management with Agile CRM

Do you need to keep better records of your interactions with potential/actual customers? Agile CRM can streamline your business Agile CRM is a subscription-based customer relationship management (CRM) software designed specifically for small to medium business enterprises to hold all the data about your potential and actual customers. It features sales tracking, contact management, marketing automation, web analytics, 2-way emails, and task management. Contact management and sales tracking:- Rec...

May 31, 2021

Simple technology that can streamline your business

Ever thought to yourself “there’s gotta be a better way to do this”? The answer is, there probably is. And you may be surprised to learn it’s often not that difficult to solve many common workplace process problems with technology that is easily implemented or could already be sitting right under your nose as part of your Microsoft Office 365 apps. So if you’re finding yourself saying “I wish I had a…”, then it may be time to talk to Ascend7 about how we can find a technolog...

May 28, 2021

Business Catalyst Shutdown

Adobe's Business Catalyst system was a great platform for meeting small and medium business online  needs, but Adobe has discontinued the platform and slowly wound down support.  Ascend 7 has been working hard over the last 12 months in particular to migrate our old Business Catalyst clients to alternate systems like RocketSpark, SiteGlide and Shopify. The Business Catalyst platform is ending service on September 26th, 2021. Adobe is now at 3 years past the service closure an...

March 30, 2021

E-Commerce Conversion Optimisation: Actionable Practices to Increase Conversion on Your Website

When looking at how customers interact with your e-commerce website, it’s important to have a reliable way of measuring this. The most prominent metric is the e-commerce conversion rate.  A conversion rate relates to the percentage of visitors who come to your website and complete a desired goal -- whether that’s making a purchase, signing up or calling your business., out of all visitors to your site.  When internet users leave your e-commerce site without interacting with its con...

March 23, 2021

Beware of Suggestive Selling!

It has come to our attention that a number of our clients have been receiving emails from <name> email addresses.  If you receive this email or similar to this, note that it is not a scam but it is very sneaky suggestive selling.  The difference between a scam and suggestive selling is that a scam means you will not receive the product/service you have paid for. Suggestive selling, however is a sales technique where an employee asks a customer if they w...

March 12, 2021

Rocketspark eCommerce Website Upgrades

We love hearing about our silver partner Rocketspark’s new platform updates. As of March 2021, if you operate a Rocketspark ecommerce website – customers are now able to view products in your store close-up for an even better shopping experience.  When a customer clicks on a product on desktop, that product image will enlarge in a pop-up window (this will automatically be available in your store, so long as your product images are high resolution. Ensure your files are greater than 1.5M...

March 2, 2021

PIM system transformed Dynamic Engineering (Updated Case Study)

We are excited to announce a follow up case study that details how we have helped one of our long term clients, Dynamic Engineering navigate a newly refurbished PIM system. ...

February 22, 2021

Free Google Shopping listings now available in New Zealand, Australia, the UK and more

As a silver partner to RocketSpark, we are thrilled to announce that Google is offering free Google Shopping listings with a RocketSpark ecommerce website! We highly recommend migrating over to the RocketSpark platform – not only are their website designs modern and user friendly, but now you can drive more sales to your store with Google Shopping.  Benefits of Google shopping  1. The visual aspect of the Google Shopping listings with a photo of the product, title and price is appeal...

January 27, 2021

Are Retailers Breaking up with Returns in 2021?

There’s no denying that returns are one of the most expensive parts of the retail industry. Unlike a physical store where the customer can see and feel an item before making a purchase, it is difficult to do this online.  As eCommerce continues its domination due to factors like the COVID-19 pandemic, the rate of returns is rapidly growing alongside it. However, retailers are beginning to come up with new ways of asking their customers to keep their products rather than return them. ...

January 18, 2021

9 Ways to Write Product Descriptions that Inform and Persuade Customers

Writing product descriptions are often overlooked by entrepreneurs and people who run an eCommerce site but should be considered one of the most crucial marketing tools to compel potential buyers to purchase your products/services.  A product description explains what the product is and why it’s worth purchasing – and should supply customers with important information about the product’s features and benefits, so they are persuaded to buy.  However, many marketers and entrepreneu...

January 11, 2021

Ascend 7 Holiday Hours

Ascend 7 will have reduced activity and availability over the holiday period. Our office will be closed from noon Wed 23 Dec 2020 until 9am 12 Jan 2020 (AWST). Support will be available for urgent issues by leaving a message on 1300 211 127 or emailing

December 19, 2020

10 Mistakes to Avoid when Running an eCommerce Store

Getting into eCommerce has been one of the best educational experiences of your life. The things you learn by actually starting a business would be challenging to find in an MBA or any business course.With that said, you are bound to make mistakes when first starting up your business. Each mistake sets you up to do better in the future, as long as you reflect on what you could have done differently. Here are 10 missteps you can hopefully avoid to succeed even faster.  Mistake 1: R...

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