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Business Catalyst Shutdown

Adobe's Business Catalyst system was a great platform for meeting small and medium business online  needs, but Adobe has discontinued the platform and slowly wound down support.  Ascend 7 has been working hard over the last 12 months in particular to migrate our old Business Catalyst clients to alternate systems like RocketSpark, SiteGlide and Shopify. The Business Catalyst platform is ending service on September 26th, 2021. Adobe is now at 3 years past the service closure an...

March 30, 2021

E-Commerce Conversion Optimisation: Actionable Practices to Increase Conversion on Your Website

When looking at how customers interact with your e-commerce website, it’s important to have a reliable way of measuring this. The most prominent metric is the e-commerce conversion rate.  A conversion rate relates to the percentage of visitors who come to your website and complete a desired goal -- whether that’s making a purchase, signing up or calling your business., out of all visitors to your site.  When internet users leave your e-commerce site without interacting with its con...

March 23, 2021

Beware of Suggestive Selling!

It has come to our attention that a number of our clients have been receiving emails from <name>@dnsaustralia.org email addresses.  If you receive this email or similar to this, note that it is not a scam but it is very sneaky suggestive selling.  The difference between a scam and suggestive selling is that a scam means you will not receive the product/service you have paid for. Suggestive selling, however is a sales technique where an employee asks a customer if they w...

March 12, 2021

Rocketspark eCommerce Website Upgrades

We love hearing about our silver partner Rocketspark’s new platform updates. As of March 2021, if you operate a Rocketspark ecommerce website – customers are now able to view products in your store close-up for an even better shopping experience.  When a customer clicks on a product on desktop, that product image will enlarge in a pop-up window (this will automatically be available in your store, so long as your product images are high resolution. Ensure your files are greater than 1.5M...

March 2, 2021

PIM system transformed Dynamic Engineering (Updated Case Study)

We are excited to announce a follow up case study that details how we have helped one of our long term clients, Dynamic Engineering navigate a newly refurbished PIM system. ...

February 22, 2021

Free Google Shopping listings now available in New Zealand, Australia, the UK and more

As a silver partner to RocketSpark, we are thrilled to announce that Google is offering free Google Shopping listings with a RocketSpark ecommerce website! We highly recommend migrating over to the RocketSpark platform – not only are their website designs modern and user friendly, but now you can drive more sales to your store with Google Shopping.  Benefits of Google shopping  1. The visual aspect of the Google Shopping listings with a photo of the product, title and price is appeal...

January 27, 2021

Are Retailers Breaking up with Returns in 2021?

There’s no denying that returns are one of the most expensive parts of the retail industry. Unlike a physical store where the customer can see and feel an item before making a purchase, it is difficult to do this online.  As eCommerce continues its domination due to factors like the COVID-19 pandemic, the rate of returns is rapidly growing alongside it. However, retailers are beginning to come up with new ways of asking their customers to keep their products rather than return them. ...

January 18, 2021

9 Ways to Write Product Descriptions that Inform and Persuade Customers

Writing product descriptions are often overlooked by entrepreneurs and people who run an eCommerce site but should be considered one of the most crucial marketing tools to compel potential buyers to purchase your products/services.  A product description explains what the product is and why it’s worth purchasing – and should supply customers with important information about the product’s features and benefits, so they are persuaded to buy.  However, many marketers and entrepreneu...

January 11, 2021

Ascend 7 Holiday Hours

Ascend 7 will have reduced activity and availability over the holiday period. Our office will be closed from noon Wed 23 Dec 2020 until 9am 12 Jan 2020 (AWST). Support will be available for urgent issues by leaving a message on 1300 211 127 or emailing help@ascend7.com...

December 19, 2020

10 Mistakes to Avoid when Running an eCommerce Store

Getting into eCommerce has been one of the best educational experiences of your life. The things you learn by actually starting a business would be challenging to find in an MBA or any business course.With that said, you are bound to make mistakes when first starting up your business. Each mistake sets you up to do better in the future, as long as you reflect on what you could have done differently. Here are 10 missteps you can hopefully avoid to succeed even faster.  Mistake 1: R...

December 14, 2020

Digitalised product information - why a PIM solution is essential for the new normal

PIM (Product Information Management) systems help companies to centralize all their content, improve it, and share it more quickly – distributing it over all the channels of a complex strategy, like printed catalogues, online shops, and marketplaces. There are so many changes in the marketplace and how consumers are now buying their goods and services. Businesses are closing physical stores, moving online, offering free pickup services, providing deliveries. They need to digitalize their catal...

October 22, 2020

Product Information Management Case Study

Check out our latest Case Study that details how we have helped one of our long term clients navigate these tricky times through implementation of a Product Information Management (PIM) system....

October 20, 2020

Ascend 7 becomes first Australian Sales Layer Partner

Ascend7 are very excited to become SalesLayer's first Australian partner, further reinforcing our focus on Product Information Management (PIM) systems. We love how easy SalesLayer is to use and the value it adds to businesses struggling to manage all the data, information and assets related to their products. To find out more about what a PIM is see our other blog post - An introduction to a PIM system (Product Information Management). ...

October 8, 2020

An introduction to a PIM system (Product Information Management)

If you have a range of products from a number of suppliers, and you are just discovering how difficult it is to keep on top of supplier updates, brochure reprints, website content, and pricing lists, you are not alone. There are many businesses (of all sizes!) throughout Australia who have the same problems: Too many folders for digital documents, too many spreadsheets describing products, packed with columns that attempt to organize loads of data of which are constantly in the process of being ...

October 7, 2020

Professional Product Photography

We have all been to online shops that have a limited number of poor images that don't help sell the product.  Often they are the same as every business selling those products.  Sometimes there is only one grainy image that doesn't properly show the product. And guess what? Those products don't sell! Especially if the product copy is poor too (see our other blog post about Writing great product copy) .  The potential buyer leaves the site and buys elsewhere. Help make your business...

September 17, 2020

Updated Grid Gallery in RocketSpark

RocketSpark have updated the Grid Gallery to add some great new functionality.  With the new Grid Gallery you can do more with text, links and buttons.Learn more about how to use the new Grid Gallery here...

September 4, 2020

Writing Great Product Copy

Great Product Copy (the words that describe your products) is critical to the success of any online shop or ecommerce channel.   There are various reasons why you should put some effort into your product copy, which include: attracting visitors to the product page through Search Engine Optimisation (SEO) and use of effective keywordsconvincing prospective purchasers that they need the productassisting them to select the correct productreducing the offline selection support they requireensur...

September 3, 2020

Freedom Fairies Website Go Live

Cherish from Freedom Fairies needed a new website to help her launch her revamped business in response to the restrictions caused by the COVID-19.  Ascend 7 only had 2 days to create a new design and upload considerable amounts of content. Up for the challenge, we successfully implemented the new site for Cherish and the Freedom Fairies team, delivering a vibrant new look for the business, with extensive images and more detailed information about the businesses services. "Absolutely love th...

April 13, 2020

CANVA #StopTheSpread Campaign

We are great fans of the CANVA platform.  It is the perfect tool for creating social media images and other graphics for your business.A recent email from them detailed how to create vintage inspired images to promote #StopTheSpreadHere is the gist of it:Visit this URL - https://www.canva.com/design/D...Sign up or sign inChoose a template you likeCustomise itUpload to instagram and shareWhile in Canva explore the other graphics you can create for your business or social media posts....

April 2, 2020

RocketSpark Silver Partnership

We are proud to be awarded Silver Partner status by RocketSpark.With over 20 site built using the excellent platform, we know exactly how to ensure our clients get a great looking, easy to maintain and highly effective website for their business. ...

April 1, 2020

Microsoft Teams available for everyone

From Microsoft TodayTeams is a part of Office 365. If your organization is licensed for Office 365, you already have it. But we want to make sure everyone has access to it during this time. Here are some simple ways to get Teams right away.IndividualsIf you want to get started with Teams, we can get you up and running right away.If you have an email address through work or school, sign in using this link. We’ll get you into Teams in no time.If you’re using an em...

March 26, 2020

Beware COVID-19 SMS Scam

An SMS Scam story was posted on the The Australian Computer Society (ACS) InformationAge site on Monday 16 Mar 20 that we should all be aware of:Beware COVID-19 SMS scamBasically, be very careful clicking any links in emails or SMSs related to COVID-19 (including the one above).With over 45,000 members, ACS is the professional association for the ICT sector across all levels of government, industry, education and research. Rox is a Senior Member....

March 18, 2020

Storing Survey Data in Australia

Many businesses use online surveys to collect information about their staff, customers and the general public.Very few consider what information they are actually collecting, what legal requirements there are on the collection of the information or where that information is stored.We see in the news all the time about data breaches, privacy issues, cyber crime, abuse of data by foreign governments and more where private information about individuals is mishandled or misused, sometimes resulting ...

February 7, 2019

Importance of Search Engine Optimisation (SEO)

Business websites, blogs and social media sites (online business assets) all need one thing - visitors.It is critical for online business assets to reach the right target audience and keep them coming back.  SEO is the technique used to structure and populate online assets so that they are visible to search engines and rank highly for the desired keywords or search terms.  Being visible and ranking highly results in more traffic and reach....

November 22, 2018 Posts 1-24 of 24 | Page