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Farewell Chaya and Utari, welcome Hayden

Staff changes at Ascend 7 - Welcome to Hayden Wade...

Is it time to give your product data a good going over?

Product data cleansing – why (and when) you need to do it....

FASSTA website goes live

Over the last 12 months, the Ascend 7 team has helped develop and implement the FASSTA Digital Marketing plan....

Rachel joins our team

My name is Rachel Osborne. I have recently started at Ascend 7 as the Marketing and Sales Coordinator....

How businesses can benefit from a PIM

Our PIM partner, Sales Layer, has asked other experts about what makes a good PIM system. ...

Farewell old friend

After more than 10 years, it is time to say goodbye to Business Catalyst (BC) or as we tried to market it for a while, A7CMS....

New Look Paint & Paper

New Look Paint and Paper is one of our last clients to switch over from Business Catalyst to RocketSpark...

Care Pathways WA Digital Marketing Goes Live

Congratulations to our new clients at Care Pathways WA with the launch of their new website. Care Pathways WA guides families to transition loved ones through the aged care system. They evaluate their client's unique aged care needs and provide services to help ease the burden, minimise aged care fees and maximise social security benefits. We have assisted Lighthouse Guide Pty Ltd, trading as Care Pathways WA, in all areas of their digital systems from domain registration and mana...

Complete Guide to Instagram Advertising

Shopify recently posted a great article on how to advertise on Instagram, with simple and easy to follow instructions.Read the full article here - https://www.shopify.com/blog/i......

We shop differently now - can your business keep up?

Power Retail has published an article recently about what ecommerce tactics are becoming obsolete - https://powerretail.com.au/getting-started/5-out-of-date-e-commerce-tactics-you-should-stop-using-in-2021/?mc_cid=8e07eefbf4. They make an interesting point about businesses which are not offering a holistic shopping experience, given the changes to way we shop now in times of pandemic lockdowns and working from home. Omni-channel retail (browsing and buying from any device, anywhere) is here...

Business Catalyst Shutdown

Adobe's Business Catalyst system was a great platform for meeting small and medium business online  needs, but Adobe has discontinued the platform and slowly wound down support.  Ascend 7 has been working hard over the last 12 months in particular to migrate our old Business Catalyst clients to alternate systems like RocketSpark, SiteGlide and Shopify. The Business Catalyst platform is ending service on September 26th, 2021. Adobe is now at 3 years past the service closure an...

E-Commerce Conversion Optimisation: Actionable Practices to Increase Conversion on Your Website

When looking at how customers interact with your e-commerce website, it’s important to have a reliable way of measuring this. The most prominent metric is the e-commerce conversion rate.  A conversion rate relates to the percentage of visitors who come to your website and complete a desired goal -- whether that’s making a purchase, signing up or calling your business., out of all visitors to your site.  When internet users leave your e-commerce site without interacting with its con...

Beware of Suggestive Selling!

It has come to our attention that a number of our clients have been receiving emails from <name>@dnsaustralia.org email addresses.  If you receive this email or similar to this, note that it is not a scam but it is very sneaky suggestive selling.  The difference between a scam and suggestive selling is that a scam means you will not receive the product/service you have paid for. Suggestive selling, however is a sales technique where an employee asks a customer if they w...

Rocketspark eCommerce Website Upgrades

We love hearing about our silver partner Rocketspark’s new platform updates. As of March 2021, if you operate a Rocketspark ecommerce website – customers are now able to view products in your store close-up for an even better shopping experience.  When a customer clicks on a product on desktop, that product image will enlarge in a pop-up window (this will automatically be available in your store, so long as your product images are high resolution. Ensure your files are greater than 1.5M...

PIM system transformed Dynamic Engineering (Updated Case Study)

We are excited to announce a follow up case study that details how we have helped one of our long term clients, Dynamic Engineering navigate a newly refurbished PIM system. ...

Free Google Shopping listings now available in New Zealand, Australia, the UK and more

As a silver partner to RocketSpark, we are thrilled to announce that Google is offering free Google Shopping listings with a RocketSpark ecommerce website! We highly recommend migrating over to the RocketSpark platform – not only are their website designs modern and user friendly, but now you can drive more sales to your store with Google Shopping.  Benefits of Google shopping  1. The visual aspect of the Google Shopping listings with a photo of the product, title and price is appeal...

Are Retailers Breaking up with Returns in 2021?

There’s no denying that returns are one of the most expensive parts of the retail industry. Unlike a physical store where the customer can see and feel an item before making a purchase, it is difficult to do this online.  As eCommerce continues its domination due to factors like the COVID-19 pandemic, the rate of returns is rapidly growing alongside it. However, retailers are beginning to come up with new ways of asking their customers to keep their products rather than return them. ...

Ascend 7 Holiday Hours

Ascend 7 will have reduced activity and availability over the holiday period. Our office will be closed from noon Wed 23 Dec 2020 until 9am 12 Jan 2020 (AWST). Support will be available for urgent issues by leaving a message on 1300 211 127 or emailing help@ascend7.com...

Digitalised product information - why a PIM solution is essential for the new normal

PIM (Product Information Management) systems help companies to centralize all their content, improve it, and share it more quickly – distributing it over all the channels of a complex strategy, like printed catalogues, online shops, and marketplaces. There are so many changes in the marketplace and how consumers are now buying their goods and services. Businesses are closing physical stores, moving online, offering free pickup services, providing deliveries. They need to digitalize their catal...

Product Information Management Case Study

Check out our latest Case Study that details how we have helped one of our long term clients navigate these tricky times through implementation of a Product Information Management (PIM) system....

Ascend 7 becomes first Australian Sales Layer Partner

Ascend7 are very excited to become SalesLayer's first Australian partner, further reinforcing our focus on Product Information Management (PIM) systems. We love how easy SalesLayer is to use and the value it adds to businesses struggling to manage all the data, information and assets related to their products. To find out more about what a PIM is see our other blog post - An introduction to a PIM system (Product Information Management). ...

An introduction to a PIM system (Product Information Management)

If you have a range of products from a number of suppliers, and you are just discovering how difficult it is to keep on top of supplier updates, brochure reprints, website content, and pricing lists, you are not alone. There are many businesses (of all sizes!) throughout Australia who have the same problems: Too many folders for digital documents, too many spreadsheets describing products, packed with columns that attempt to organize loads of data of which are constantly in the process of being ...

Professional Product Photography

We have all been to online shops that have a limited number of poor images that don't help sell the product.  Often they are the same as every business selling those products.  Sometimes there is only one grainy image that doesn't properly show the product. And guess what? Those products don't sell! Especially if the product copy is poor too (see our other blog post about Writing great product copy) .  The potential buyer leaves the site and buys elsewhere. Help make your business...

Updated Grid Gallery in RocketSpark

RocketSpark have updated the Grid Gallery to add some great new functionality.  With the new Grid Gallery you can do more with text, links and buttons.Learn more about how to use the new Grid Gallery here...

Writing Great Product Copy

Great Product Copy (the words that describe your products) is critical to the success of any online shop or ecommerce channel.   There are various reasons why you should put some effort into your product copy, which include: attracting visitors to the product page through Search Engine Optimisation (SEO) and use of effective keywordsconvincing prospective purchasers that they need the productassisting them to select the correct productreducing the offline selection support they requireensur...