Most companies have a lot of inaccurate data. Most of the time it's messed up, complex, all over the place, inconsistent.
Shopify's Michael Keenan has written a great explanatory article on what a PIM (product information management system) is, and how it can benefit your business.
He defines a PIM, looks at the important features, and reviews some of the top PIM software - including Sales Layer (Ascend7's preferred PIM partner).
Most [companies] have products all over the place... in over a dozen places sometimes, and have various departments managing it. They don't anticipate how much work is involved in integrating all of these things.Michael also points out the benefits for implementing a PIM solution:
- reducing manual data entry
- consistent precise information
- costs savings from improved logistics