Shopify's Michael Keenan has written a great explanatory article on what a PIM (product information management system) is, and how it can benefit your business.
Most companies have a lot of inaccurate data. Most of the time
it's messed up, complex, all over the place, inconsistent.
He defines a PIM, looks at the important features, and reviews some of the top PIM software - including Sales Layer (Ascend7's preferred PIM partner).
Most [companies] have products all over the place... in over a dozen places sometimes,
and have various departments managing it. They don't anticipate how much work
is involved in integrating all of these things.
Michael also points out the benefits for implementing a PIM solution:
- reducing manual data entry
- consistent precise information
- costs savings from improved logistics
You can read the full article here: https://www.shopify.com/enterp...